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adidas aLive / shoe concept

adidas aLive
adidas aLive

The barefoot-running shoe concept adidas aLive stands for a natural run feeling in the free,untouched nature. We find the physical and mental balance in the natural connection and unadulterated perception. By bringing back the elemantal life impulse, the athlete feels alive.New materials and intelligent constructions give the shoe a very high dirt-repellent surface.The special tread at the inner sole pushs by exert compression into the smooth outer sole, so that these deform from a smooth to a treaded surface.If there is no more compression, the outer sole deforms from a treaded in to a smooth surface back.

University

Hochschule für Bildende Künste Braunschweig

Hochschule für Bildende Künste Braunschweig
Braunschweig, Germany

Herr Thies Krüger

Design

Hochschule für Bildende Künste Braunschweig

Hochschule für Bildende Künste Braunschweig
Braunschweig, Germany

Sven Michaelis