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The idea was to offer perfume in a new package format. Tetra Pak packaging is an ecological an innovative solution for recyclable packages.
Furthermore, the design was intended to be an adequate and elegant packaging for perfume as well as an ecological alternative to conventional perfume packaging.
The effective production, following the principle package from the roll leads to the characteristic shape.
The common shape of the Tetra Pak package appears in a new context and therefore attracts the consumer. Moreover the product parfume is improved in an economic way without ignoring the design aspect.
Prof.in Dr. Bettina Möllring