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Produktmarkensprache / book

Produktmarkensprache
Produktmarkensprache

The book „Produktmarkensprache“ deals with the topic of designlanguage regarding product design. How is a desinglanguage able to shape the image and identity of a brand and how is the same designlanguage able to leverage this image?
The focus of the book lies on showing which methodes and „tools“ a designer has at hand to create such a product designlanguage and to show the strengths / weaknesses of those „tools“ regarding the designlanguage. This is done through practial examples, theories, analysis and coherent illustrations.
The structured and generous layout invites the reader and the cover provides a nice touch and feel while reading.

University

Hochschule für Gestaltung Schwäbisch Gmünd

Hochschule für Gestaltung
Schwäbisch Gmünd, Germany

Prof. Matthias Held; Prof. Gabriele N. Reichert

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Design

Manuel Perez Prada

Manuel Perez Prada
München, Germany

Manuel Perez Prada