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Ovo Coelho / Packaging Design - Rabbit Egg

Ovo Coelho

The “Rabbit Egg” was created to the new “Life Renew” Projeto Doce Easter collection 2009.
The packaging refers to the rabbit, that is a symbol of life and renewal that is the meaning of Easter.
Drawn up in tissue paper, corrugated cardboard, craft paper, natural fiber, Ramie and hand made paper that has in its composition tree seeds of the Atlantic Forest and Cerrado.
The tissue paper allows to preserve the lightness of the egg shape.
The cardboard forms a handle that refers to the rabbit ear and mustache cord holds the rustic recycled paper with an invitation to renew life.

University

Universidade do Estado de Minas Gerais

Universidade do Estado de Minas Gerais
Belo Horizonte, Brazil

Carlos Alberto Silva de Miranda

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Design

Adriana Carvalho de Menezes

Adriana Carvalho de Menezes
Belo horizonte/MG, Brazil

Adriana Carvalho de Menezes and Rui Loureiro Trindade