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The BUB (Batavus Utility Bike) is a reliable and trendy city bike. The iconic design is based on the paperclip shape what results in a fresh and unique overall look. The bike can be made even more unique by changing the plastic parts integrated in the bike. The consumer can choose from five different color sets to personalize the Batavus BUB. Also presented in the retail concept is a complete line of accessories. The bike is very safe and is maintenance free. The tires are big which gives the bike excellent riding performance and great comfort feeling for the biker. The Batavus BUB is a global lifestyle product and is already an international success!
VanBerlo Design Strategy + Product Development