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Winora town:exp / Urban e-bike

Winora town:exp
Winora town:exp

Discipline: Product

Discipline: Product

The Winora town:exp is the first e-bike of a high-volume manufacturer, which was consequently designed for the functional requirements of urban traffic and the emotional needs of target groups which are design-conscious and lifestyle-oriented. The objective of Winora town:exp is to inspire new groups of buyers and in this way to open new markets. The design of Winora town:exp creates an own visual e-bike identity: no longer a bike with an electrical drive but a design that manifests a new icon of an environmentally-conscious and urban mobility.

Client / Manufacturer

Winora-Staiger GmbH

Winora Design Team
Sennfeld, Germany

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Design

Winora-Staiger GmbH

Winora Design Team
Sennfeld, Germany

Susanne Puello, Felix Puello, Florian Niklaus, Knut Wohlgemuth

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Design

Kucher & Thusbass

Kucher & Thusbass
Marktschellenberg, Germany

Lutz Kucher, Alex Thusbass

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