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BL40 / Mobile phone

BL40
BL40

Discipline: Product

Discipline: Product

Scratch resistance and exterior quality are improved by applying tempered glass on entire screen and IML material on battery cover. Inconvenience of small touch screen is improved to four inch wide screen. Thickness and width are minimized to improve portability which is inversely proportional to screen size. This is a concept based on insights of consumers to open up an era of visual mobile phone by making full browsing possible, enabling “Phone theater” experience through “Real cinema view” (21:9) and emphasizing the display with minimal design to allow users to concentrate only on the screen similar to TV.

Client / Manufacturer

LG

LG Electronics Inc.
Seoul, South Korea

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Design

LG

LG Electronics Inc.
Seoul, South Korea

Kang Heui Cha, Dong Eun Kim

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