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Toyota Prius / Passenger car

Toyota Prius

Discipline: Product

Culminating in the creation of an Eco-icon, the 3rd-generation Prius is the evolutionary realization of futuristic and high-tech design combined with a feeling of human warmth. The synergy of these contradictory factors relates
to the j-factor, Japanese originality. Features such as the distinctive triangular silhouette, aero-corners of the bumpers and the prioritization of the lower grill aperture implement the Eco-icon. This results in a CD of
0.25, one of the lowest in the world, and CO2 emissions have dropped to 89 g / km. It is also equipped with cutting-edge technologies such as the solar-powered ventilation system.

Discipline: Product

Client / Manufacturer

TOYOTA MOTOR

TOYOTA MOTOR CORPORATION
Toyota City, Aichi, Japan

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Design

TOYOTA MOTOR

TOYOTA MOTOR CORPORATION
Toyota City, Aichi, Japan

Design Center, Toyota Motor Corporation

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