Nike Holiday 2008 / Visual merchandising

This project aimed at interactivity through the consumer’s intervention, who applied color to stickers on the display windows. The intended audience were young people from 17 to 24 – connected, digital people with a large participative, non-reactive potential. This idea led to possibility for the public to customize the campaign using color pens to invite the consumer. The success in interacting with the public, when the campaign was launched, generated immediate repercussion and in many cases it was necessary to print new panels for the public.