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The five distinct colors of Vodafones Catwalk Collection developed by the Vodafone Design Group create a real fashion edition. Each individual color focuses on a unique target group so that the entire collection can be successfully ranged in all Vodafone shops worldwide. With its friendly face, the Vodafone 527 Catwalk is a straightforward entry-level phone. Its reduced thickness as well as the valuable metal trim, account for unusual high-value in this prepaid category. The textured back is sporty and young without being too playful.
Vodafone Industrial Design Group
Düsseldorf, Germany
Daniel Schubert, Lieke Ypma, Mirko Kiesel