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This Product concept will revolutionise the eating habits and fitness behaviour of the online generation. Five high-tech components (scanner, a set of scales, chest-strap, docking-station and website) contribute in helping overcome ones inner demons in a playful manner.
The scanner assists with shopping by analysing barcodes on food-packaging and then aligning the data with the users personal targets. It counts steps taken and helps optimise the heart-rate during training. The website is then used as a central platform and takes control of the data-management.
Prof. Gunnar Spellmeyer
Prof. Birgit Weller