Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Report A Problem

CANCEL

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

Profile Types

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Concept FASCINATION / Animation / Revealfilm

Concept FASCINATION
Concept FASCINATION

Discipline: Communication

Discipline: Communication

The film presents the start of a new Mercedes-Benz design era with the show car "Concept FASCINATION". Shown at The Paris Motor Show 2008 this animation is as uncommon and exciting as the car itself. Driving through an abstract graphical world the car sets the whole environment in motion, changes the lightning and opens up breathtaking perspectives on the new and innovative Mercedes-Benz design language. Dancers accompany the extremely dynamic drive and start what is being continued right after the film on stage during the live show in Paris.

Client / Manufacturer

Oliver Schrott Kommunikation GmbH

Oliver Schrott Kommunikation GmbH
Köln, Germany

Design

Elastique. We design.

Elastique. GmbH
Köln, Germany

Andreas Schimmelpfennig, Thomas von den Driesch, Stefan Ditner, Hans Schultheiß, Marius Ruhland, Waldek Szymkowiak, Christoph Wolf, Christian Basler

Go to profile
Design

Deine Freunde

Deine Freunde
Köln, Germany

Swen Linde, Volker Heisterberg, Alexander Knörk, Peter Pannes, Robert Leger, Alexander Hupperich, Agniezka Kruczek, André Paulsen

Featured in this collection

Corporate Identity & Design

Related content