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Within the event of the NRW Day 2008, KOEMMET was in charge of designing a logo. A concept was required that would emphasize the importance of Wuppertal's suspension railway and its connection to the campaign's theme Wuppertal moves. The result is the image of a dynamic fan, abstractly representing the suspension railway. The colors range from iridescent to energetic. They directly refer to the festival and the city of Wuppertal: light and dark blue to the sky, yellow, orange and red to the railway, and shades of green to the scaffold of the famous vehicle. The nature of the logo provides the option of applying it to any kind of format.
Wuppertal Marketing GmbH
KOEMMET Agentur für Kommunikation
Jan Koemmet, Stefan Kalscheid