Amnesty International / Brochure

More effectiveness in the battle for human rights through a new international visual profile of the world’s largest human rights organization – Amnesty International. The new international visual identity is marked by a symbol of suppression and hope, a color world that draws attention and expresses urgency, an authentic and documentary-style visual language, and a typeface that is suitable for conveying facts and for campaigns – promoting global recognizability and easy applicability. During the launch process in Germany alone the brand architecture and all communication media were revised. The more than 20,000 members got an easy toolkit with all tools for the daily work.