Kochen ohne Grenzen / Cooking without limits

Under the roof of the umbrella brand „GU“ “Gräfe und Unzer”, the market leader and one of the most traditional German guidebook publishers developed in cooperation with “artundweise” several new products in 2009 which were conceived in the context of an extensive and cross medial paid services strategy with the goal stimulating the market. The integrated strategy around the portal “www.küchengötter.de”, which already has a huge and active community, includes the following new products:
• iPhone and iPod Touch application „Cookbook“
• Personal cookbook on demand
• Various innovative TV and video offerings
This means more fun for all of those who enjoy cooking.