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Under the roof of the umbrella brand GU Gräfe und Unzer, the market leader and one of the most traditional German guidebook publishers developed in cooperation with artundweise several new products in 2009 which were conceived in the context of an extensive and cross medial paid services strategy with the goal stimulating the market. The integrated strategy around the portal www.küchengötter.de, which already has a huge and active community, includes the following new products:
iPhone and iPod Touch application Cookbook
Personal cookbook on demand
Various innovative TV and video offerings
This means more fun for all of those who enjoy cooking.
Gräfe und Unzer Verlag GmbH
Designer der artundweise GmbH