MTV Redesign 2008 / New on air design

¬¬01 TYPOGRAPHY:
FONT: We wanted to develop a self generating type design and make sure type information is comprehensible and independent of any background.
SUBTITLE: The innovation: subtitles are supporting the channel design and look.
02 BUG / BUGSYSTEM:
Our goal was to create a subliminally more fashionable MTV icon without destroying a 25 year old brand.
03 COLORS:
We wanted to generate an emotional anchoring in the viewers’ minds by using a new “MTV color scheme”.
04 PROMOTIONENDINGS:
We used research conclusions (eye tracking system) to reduce information communication gaps. The result: a “keyhole effect”.
05 BRAKEBUMPER:
ALL EYES ON = Artist Touch.