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The trade-fair appearance of the classic brand X-BIONIC clearly reflects its bionic approach and is unique in its way. The design is inspired by bone structures and the colors of X-BIONIC which flow into the stand architecture. In a dramaturgical way, the visitor is being led through the different layers: starting at the outer shell to the interspace an information zone into the center where a generous exhibition space unfolds. Corresponding to the premium positioning of the label the quality of the details is high. X-BIONIC plans to reuse the stand for several years which increases the brand recognition and is ecologically sensitive.
X-Technology Swiss R&D AG
Andreas Messerli AG