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Max Factor Mascara / Eye Bag

Max Factor Mascara

Discipline: Packaging

Discipline: Packaging

With the Max Factor eye bag, we deliver a surprising and tangible product experience. The handles of the bag show what happens when using the “False Lash Effect” Mascara – your lashes get longer, fuller and more voluminous than ever. The bag not only shows the product’s benefit in an outstanding way, but also gains attention among other women who see the bag. It is distributed to customers as a free sample at selected department stores.

Client / Manufacturer

Procter & Gamble

Procter & Gamble
P&G International Operations SA
Petit Lancy, Switzerland

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Leo Burnett

Leo Burnett GmbH
Frankfurt, Germany

Benjamin Merkel (Copywriter), Daniela Ewald (Art Director), Tom Ungemach (Illustrator), Ulf Henniger von Wallersbrunn (CD), Andreas Stalder (CD), Andreas Pauli (CCO), Kerrin Nausch (AECD)

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