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With the Max Factor eye bag, we deliver a surprising and tangible product experience. The handles of the bag show what happens when using the False Lash Effect Mascara your lashes get longer, fuller and more voluminous than ever. The bag not only shows the products benefit in an outstanding way, but also gains attention among other women who see the bag. It is distributed to customers as a free sample at selected department stores.
Procter & Gamble
Petit Lancy, Switzerland
Leo Burnett GmbH
Benjamin Merkel (Copywriter), Daniela Ewald (Art Director), Tom Ungemach (Illustrator), Ulf Henniger von Wallersbrunn (CD), Andreas Stalder (CD), Andreas Pauli (CCO), Kerrin Nausch (AECD)