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FanWalk 2008 / Event

FanWalk 2008
FanWalk 2008

Discipline: Interior Architecture

Discipline: Interior Architecture

Sony Ericsson sponsored the 15th MTV Europe Music Awards in Liverpool. The sponsorship included 100 VIP tickets which should be given away through a promotion that creates media attention. Concept: The Sony Ericsson FanWalk. We sent 100 top music fans from 20 countries on tour – from London to Liverpool, to the MTV EMAs. And this was the best reason to set off by foot: free VIP tickets! To get even closer to their favorite star as the “Award Presenter”, the die-hards had to prove themselves as a true star among 100 “FanWalkers” in music related contests.

Client / Manufacturer

Sony Mobile Communications

Sony Ericsson Mobile Communications
International AB
München, Germany

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Plan.Net / Serviceplan

Serviceplan BRANDEVENT GmbH & Co. KG
München, Germany

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