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Sony Ericsson sponsored the 15th MTV Europe Music Awards in Liverpool. The sponsorship included 100 VIP tickets which should be given away through a promotion that creates media attention. Concept: The Sony Ericsson FanWalk. We sent 100 top music fans from 20 countries on tour from London to Liverpool, to the MTV EMAs. And this was the best reason to set off by foot: free VIP tickets! To get even closer to their favorite star as the Award Presenter, the die-hards had to prove themselves as a true star among 100 FanWalkers in music related contests.
Sony Ericsson Mobile Communications
Serviceplan BRANDEVENT GmbH & Co. KG