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How do you draw attention to a still mineral water from the Black Forest amidst a vigorously contested international market? The secret is in stillness. The product design takes up this core idea and incorporates the lead brand properties of naturalness, myth, and freshness. The PETCYCLE bottle we developed is shaped like a drop falling into still water, creating concentric ripples undulating outward and downward from the top towards the base. The corporate design represents a modern interpretation of the fairytale Black Forest. The brand is given its character by a combination of a silhouette and the Black Forest lettering.
Peterstaler Mineralquellen GmbH
Bad Peterstal, Germany
Scholz & Friends Identify
Wolf Schneider (Creative Direction), Maria-Michaela Tonn, Nicole Algieri, Kathrin Wetzel, Olivier Nowak, Jürgen Krugsperger, Thomas Helzle (Art Direction)