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Starting point: The newly founded fashion label i wie ida would like to be represented on the internet and sell its shirts online. Idea: Every child is one-of-a-kind and every shirt from i wie ida is unique. Therefore, individuality is the central theme of this concept. Background photos, loaded with emotion, and image films with children, wearing their own shirt, emphasize this theme even within the design itself. The idea of exclusive, hand-stitched designer shirts may thus be experienced by the site visitors, who are immersed in a refreshingly unconventional atmosphere hitherto unknown by the baby industry.
i wie ida GbR
Martin Riekert, Claudia Delang, Katja Wittrowski (Konzeption und Design) Torsten Groß (Realisation) Marc Klaesius (Fotografie) Mirko Schernickau (Videos)