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To target doctors and medical professionals, an X-Ray mailing was created. It consisted of a paper folder carrying five X-Rays of the current Porsche models plus an extra X-Ray with Porsches contact details. The cover letter invited the doctor to further investigate the symptoms, e.g. eyes lighting up, pulse rate rising. Furthermore, a reply card offered the direct option to arrange for an examination date.
Porsche Deutschland GmbH
Chromedia Dialogmarketing GmbH
Gunnar Hartmann, Andreas Fölkl, Philipp Fürst, Thomas Mugele, Susanne Zimmermann, Götz v. Bechtolsheim