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Porsche Ärztemailing / Direct mail "X-ray"

Porsche Ärztemailing
Porsche Ärztemailing

Discipline: Communication

Discipline: Communication

To target doctors and medical professionals, an X-Ray mailing was created. It consisted of a paper folder carrying five X-Rays of the current Porsche models plus an extra X-Ray with Porsche’s contact details. The cover letter invited the doctor to further investigate the “symptoms”, e.g. eyes lighting up, pulse rate rising. Furthermore, a reply card offered the direct option to arrange for an examination date.

Client / Manufacturer

Dr. Ing. h.c.F. Porsche AG

Porsche Deutschland GmbH
Bietigheim-Bissingen, Germany

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Chromedia Dialogmarketing

Chromedia Dialogmarketing GmbH
München, Germany

Gunnar Hartmann, Andreas Fölkl, Philipp Fürst, Thomas Mugele, Susanne Zimmermann, Götz v. Bechtolsheim

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