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To target doctors and medical professionals, an X-Ray mailing was created. It consisted of a paper folder carrying five X-Rays of the current Porsche models plus an extra X-Ray with Porsches contact details. The cover letter invited the doctor to further investigate the symptoms, e.g. eyes lighting up, pulse rate rising. Furthermore, a reply card offered the direct option to arrange for an examination date.
Chromedia Dialogmarketing GmbH
München, Germany
Gunnar Hartmann, Andreas Fölkl, Philipp Fürst, Thomas Mugele, Susanne Zimmermann, Götz v. Bechtolsheim