Porsche Ärztemailing / Direct mail "X-ray"

To target doctors and medical professionals, an X-Ray mailing was created. It consisted of a paper folder carrying five X-Rays of the current Porsche models plus an extra X-Ray with Porsche’s contact details. The cover letter invited the doctor to further investigate the “symptoms”, e.g. eyes lighting up, pulse rate rising. Furthermore, a reply card offered the direct option to arrange for an examination date.