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For the positioning of the new industrial gear units madness conceived a self-contained movie with the project title Transformer. The movie inspires with its incredible velocity and impressiveness. Like the well known toy-figures Transformers cubistic elements transmute into machines and constructions in which the industrial gear units are applied e.g. huge tower cranes or bulldozers. In a very intensive postproduction the movies obtained a visual brilliance. The movie from SEW-EURODRIVE brands a new quality standard in this field of B2B communication.
SEW-EURODRIVE GmbH & Co. KG
Bruchsal, Germany
madness GmbH
Göppingen, Germany
Axel Berne, Günter Zimmermann, Peter Ederer, Richard Ballinger, Thorsten Kuttig, Silvio Schwarz