uniquedigital / DARWIN trailer

DARWIN is a media management suite for planning, evaluating and optimizing online campaigns. It was presented for the first time in September 2008 at the OMD. The trailer ran as an eye-catcher at the trade show booth, bringing together technical features and giving the abstract product "media management" an unmistakable face. Emotional storytelling instead of listing technological advantages: this makes difficult technical topics comprehensible to the average layperson. What's more, such stories are hard to forget. The result: A strong tool for branding and positioning the suite in a highly competitive field.