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DARWIN is a media management suite for planning, evaluating and optimizing online campaigns. It was presented for the first time in September 2008 at the OMD. The trailer ran as an eye-catcher at the trade show booth, bringing together technical features and giving the abstract product "media management" an unmistakable face. Emotional storytelling instead of listing technological advantages: this makes difficult technical topics comprehensible to the average layperson. What's more, such stories are hard to forget. The result: A strong tool for branding and positioning the suite in a highly competitive field.
Syzygy Deutschland GmbH
Bad Homburg, Germany
Dominik Lammer (Creative Director)
A.R.T. Studios
Soundstudio
Frankfurt a. M., Germany
Matthias Heisig, Gordon Piedesack
ACHT FRANKFURT GmbH & Co. KG
digital solutions
Frankfurt a. M., Germany
ACHT FRANKFURT visual catering