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Nokia Navigation / Navigation campaign

Nokia Navigation
Nokia Navigation

Discipline: Communication

Discipline: Communication

The new Nokia mobile phones are not just able to navigate you where you want to go. You can also share your favorite places with others. This was the main message of the campaign. Using poster, print ads and the internet we asked 82 million people in Germany to share their favorite places via internet with others. Suggestions for eight cities were chosen and published as city light posters and print ads, so that the people actively created the advertisement. With love to detail the posters invited everybody to discover the cities like they never did before.

Client / Manufacturer

Nokia Corporation

Nokia GmbH
Düsseldorf, Germany

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J. Walter Thompson

J. Walter Thompson
Düsseldorf, Germany

Lars Huerter (Art Director) Jörg Bredendieck (Copywriter) Paul Grabowski, Lopetz, Katharina Gschwendtner (Illustrators)