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4010 Der Telekom Shop in Mitte / Shop

4010 Der Telekom Shop in Mitte
4010 Der Telekom Shop in Mitte

Discipline: Interior Architecture

Discipline: Interior Architecture

4010 is the new Deutsche Telekom concept store in Central Berlin. The name comes from the RAL color code for Telekom’s magenta brand color. The novel concept is more gallery than shop, more experience than sales – and yet everything fits together. Describe how you arrived at the final design. The aim of the new 200 m² store was to offer urban young people Telekom products and services at street eye level. The result is a dialog platform where “community” and “shopping” merge, a place for lingering and exploring. Another unique feature of the store is its chameleon-like nature. All the products disappear quickly into custom-made furniture.

Client / Manufacturer

Deutsche Telekom

Deutsche Telekom AG
Bonn, Germany

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Mutabor Design GmbH
Hamburg, Germany

Heinrich Paravicini (CD), Axel Domke (AD), Thomas Huth ( Architektur), Holger Schardt ( Innenarchitektur), Nils Zimmermann (Designer), Mate Steinforth, Timo Schädel, Jaquement Baptiste, Rimantas Lukavicius (Filmanimation), Thomas Manig (Künstler), forese humanactive spaces (Media), Ian Pooley (Musik), Krieger des Lichts (Programmierung)

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