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For the new BMW 7 Series Sedan, a configurator was to be created that would fit perfectly into the campaign and online multimedia highlight as well as meet in every detail the standards set by the flagship model from BMW. The BMW 7 Series Configurator allows users to create their own personal vehicle down to the finest detail, yet at the same time, it does away with extensive menus and complex navigation. The focus is placed on experiencing and exploring when users select the equipment they desire directly on the vehicle. Large-format images and 360-degree views deliver captivating impressions and allow for an intuitive vehicle configuration.
Interone Worldwide GmbH
Patrick Fonger, Jochen Röhling, Svenja Wiegemann, John DuBois, Serdar Sahin, Robert Schulke, Hannes Stockner, Sven Busse, Chris Amon, Sebastian Vogt