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The MINI Cabrio stands for radical openness and maximum driving sensations. The online branding campaign demonstrates this maxim in an uncompromising fashion: with a website that extends beyond its own limits containing authentic, interactive full-screen films and characterized by a radical visuality whose wide-angled views provide a so-close-you-can-touch-it experience of the thrills offered by the MINI Cabrio.
Interone Worldwide GmbH
Silke Gottschalck, Michael Ploj, Christoph Behm, Patrick Decaix, Christoph Siebelt, Tina Leuthe, Christian Amon, Björn Scholl, Hannes Stockner