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Lacalut Toothpaste Hell / Advertisement

Lacalut Toothpaste Hell

Discipline: Communication

Discipline: Communication

Bleeding, inflamed gums – a very common problem in China. Lacalut, medical toothpaste from Germany, promises a cure for these ailments. The market launch of the toothpaste in China was accompanied by a high-attention campaign with visuals which are distinctly different to those normally used in product communication in this sector and which graphically depict “inside-the-mouth agony”. So don't let your teeth rot in hell.

Client / Manufacturer

Dr. Theiss Naturwaren GmbH

Dr. Theiss Naturwaren GmbH
Homburg, Germany


Interone Worldwide GmbH

Interone Worldwide GmbH
Beijing, China

Georg Warga, Kathrin Guethoff, Alex Jiang, Frank Neidhardt