Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
Bleeding, inflamed gums a very common problem in China. Lacalut, medical toothpaste from Germany, promises a cure for these ailments. The market launch of the toothpaste in China was accompanied by a high-attention campaign with visuals which are distinctly different to those normally used in product communication in this sector and which graphically depict inside-the-mouth agony. So don't let your teeth rot in hell.
Dr. Theiss Naturwaren GmbH
Interone Worldwide GmbH
Georg Warga, Kathrin Guethoff, Alex Jiang, Frank Neidhardt