Lacalut Toothpaste Hell / Advertisement

Bleeding, inflamed gums – a very common problem in China. Lacalut, medical toothpaste from Germany, promises a cure for these ailments. The market launch of the toothpaste in China was accompanied by a high-attention campaign with visuals which are distinctly different to those normally used in product communication in this sector and which graphically depict “inside-the-mouth agony”. So don't let your teeth rot in hell.