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Bleeding, inflamed gums a very common problem in China. Lacalut, medical toothpaste from Germany, promises a cure for these ailments. The market launch of the toothpaste in China was accompanied by a high-attention campaign with visuals which are distinctly different to those normally used in product communication in this sector and which graphically depict inside-the-mouth agony. So don't let your teeth rot in hell.
Dr. Theiss Naturwaren GmbH
Interone Worldwide GmbH
Georg Warga, Kathrin Guethoff, Alex Jiang, Frank Neidhardt