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MINI Cabrio Flyer / Sales flyer

MINI Cabrio Flyer
MINI Cabrio Flyer

Discipline: Communication

Discipline: Communication

The MINI Cabrio Flyer is a reflection of the redesigned MINI Cabrio. Uncompromising openness meets radical driving fun. Thanks to the targeted use of distortion in extremely wide-angled views, the design of the flyer makes MINI go-kart feeling almost tangible. Every bend becomes a “halfpipe”. The view of the street and what it has to offer is direct and unobstructed. In all directions. At all times. And, above all, in one single image.

Client / Manufacturer

BMW Group

München, Germany

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Interone Worldwide GmbH

Interone Worldwide GmbH
Hamburg, Germany

Martin Pahl, Silke Gottschalck, Matthias Kern, Matthias Kern, Svein Olsen, Henning Beck, Britta Kussin, Simon Puschmann, Peter Hetzmannseder