Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Report A Problem

CANCEL

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

Profile Types

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

MINI Cabrio Flyer / Sales flyer

MINI Cabrio Flyer
MINI Cabrio Flyer

Discipline: Communication

Discipline: Communication

The MINI Cabrio Flyer is a reflection of the redesigned MINI Cabrio. Uncompromising openness meets radical driving fun. Thanks to the targeted use of distortion in extremely wide-angled views, the design of the flyer makes MINI go-kart feeling almost tangible. Every bend becomes a “halfpipe”. The view of the street and what it has to offer is direct and unobstructed. In all directions. At all times. And, above all, in one single image.

Client / Manufacturer

BMW Group

BMW AG
München, Germany

Go to profile
Design

Interone Worldwide GmbH

Interone Worldwide GmbH
Hamburg, Germany

Martin Pahl, Silke Gottschalck, Matthias Kern, Matthias Kern, Svein Olsen, Henning Beck, Britta Kussin, Simon Puschmann, Peter Hetzmannseder

Featured in this collection

Corporate Identity & Design

Related content