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GEZE opens rooms with power. The new Powerdrive" drive train for highly frequented and heavy doors completes the portfolio of automatic doors made by GEZE. The minimalist design of the campaign for the target group of architects unhinges the product out of the classic installation situation in the building. Elements of the campaign are adverts in specialist magazines and a mailing with a Powerdrive door template. The architect has (free)-space to let ideas grow. Copy and product information are consciously abandoned. The conceived template helps the architect to easily find the perfect door, made by GEZE, for his draft.
Jens Kenserski (Creative Direction), Rebecca Ulmer (Art Direction)