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The Kuoni annual report Perfect Moments consists of three parts and is based on the newly defined company values: reliability, authenticity, and passion. On each cover, a short introducing text makes a reference to one value. The Brand Report describes passion and presents on the inside the whole rebranding-process of Kuoni in the style of a magazine. The Market Report stands for the value authenticity and describes the organisation and also presents the results. The financial Report uses the value reliability. All three parts are integrated in a slipcase, which represents the core value Perfect Moments.