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Creative Goal:
Communicate the storage capacity of the Toshiba micro memory card in an impressive way in order to generate new customers.
Idea:
We created the idea directly out of the product and its benefit. Our campaign dramatises the Toshiba micro memory card like a magic door to unlimited storage space.
Euro RSCG München
München, Germany
Euro RSCG Düsseldorf
Düsseldorf, Germany
Felix Glauner, Oliver Hilbring, Ralph Aichem, Alexandros Antoniadis, Frank Eickelmann, Jochen Kirchhof, Sigi Zwar
