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Toshiba "Commode" / Advertisement


Discipline: Communication

Discipline: Communication

Creative Goal:
Communicate the storage capacity of the “Toshiba micro memory card” in an impressive way in order to generate new customers.
We created the idea directly out of the product and its benefit. Our campaign dramatises the Toshiba micro memory card like a magic door to unlimited storage space.

Client / Manufacturer

Toshiba Corporation

Toshiba Europe GmbH
Neuss, Germany

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Euro RSCG München

Euro RSCG München
München, Germany


Euro RSCG Düsseldorf

Euro RSCG Düsseldorf
Düsseldorf, Germany

Felix Glauner, Oliver Hilbring, Ralph Aichem, Alexandros Antoniadis, Frank Eickelmann, Jochen Kirchhof, Sigi Zwar