HyundaiCard / Website

This renewal is the beginning of an innovative structuring strategy. Based on “customers first”, simplicity and practicality, site architecture reorganization aims for exposing key contents by simplifying menu and integrating information, realizing an optimized navigation process. The GNB was unified into three sections to offer primary information according to the purpose of target visitors. It changed the perception of convenience which most of domestic websites and financial companies stuck to. To improve simply arranged second and third levels of navigation, side-bar section was introduced to optimize usability and efficiency by exposing related data effectively.