Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

HyundaiCard / Website


Discipline: Communication

Discipline: Communication

This renewal is the beginning of an innovative structuring strategy. Based on “customers first”, simplicity and practicality, site architecture reorganization aims for exposing key contents by simplifying menu and integrating information, realizing an optimized navigation process. The GNB was unified into three sections to offer primary information according to the purpose of target visitors. It changed the perception of convenience which most of domestic websites and financial companies stuck to. To improve simply arranged second and third levels of navigation, side-bar section was introduced to optimize usability and efficiency by exposing related data effectively.

Client / Manufacturer

Hyundai Card

HyundaiCard Co., Ltd.
Seoul, South Korea

Go to profile

ACG Co., Ltd.

ACG Co., Ltd.
Seoul, South Korea

Astrum Creative Group