RWE E-Mobility / Microsite

RWE wanted to create an online portal about electric mobility. The design supports the subject and realizes it in an emotional and intellectual way. Animated graphics, Flash specials and films explain the technical context. The picture cloud encourages the user to develop and post his own idea of the subject.
The two sites are designed differently to point out the different demands of the target groups and contents of each site. “B2C” has a night optic as contrast to the light strokes representing the electricity. “B2B” is clearly focusing on the information.
GETIT is responsible for concept, design, Flash-specials including 3D and the picture cloud.