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F1-Noise Race / Online game

F1-Noise Race

Discipline: Communication

Discipline: Communication

The ICT portfolio from T-Systems communicates mainly to a specialist audience.
In connection with Formula 1 it is intended to reach a broader-based audience on an emotional level and to build a convincing bridge to the company's areas of core competence. To meet this requirement we have developed the “F1-Noise Race” as part of the overall F1 online presentation. The online player game is controlled by phone and demonstrates what an essential contribution ICT makes in the background to the race. The communicative idea of “IT + TC + Volume = Speed” gave rise to the motto: “The louder, the faster.”

Client / Manufacturer

T-Systems Multimedia Solutions

T-Systems Enterprise Services GmbH
Frankfurt a. M., Germany

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Saatchi & Saatchi Pro

zweimaleins GmbH
Berlin, Germany

Jochen Martens (Art Direction) Christoph Hänold (Art Direction / Design) Christoph Kluge (Grafik)

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