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Loewe sets new standards in design. This year's annual report continues the trend and follows the superior standard of the premium products of this listed company. The title conveys the maxim: The Essential. Striking in its clarity, the concept developed by the Cologne agency Kuhn, Kammann & Kuhn combines aesthetics and function. The report is characterized by the exclusive design vocabulary distinguishing the four product lines and customized audio systems, as well as by the relevant key data and the latter not only in the financial statements and notes. Unusual perspectives and details set the tone.