AMBIENT GEM / Trade show architecture

The architecture and design studio VMA conceived designed and managed the production of the 400 m² Swarovski stand at the “BASELWORLD Watch and Jewellery Fair 2008”. The design concept of this ambitious and innovative project was focused on translating the Swarovski brand identity and staging the launch of the new gemstone product line “ENLIGHTENED TM”. Swarovski Elements are presented as a vibrant three-dimensional ambient environment. The form of the spaces follows the logic of a folded structure. The crystalline core materialized as a pneumatic faceted membrane was enhanced by animated lighting / video projections reflecting the magic of the gemstone.