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Sensitize the public and incite them to buy the homeless magazine fiftyfifty.
Homeless people often feel like pedestrians look right through them. We visualize just that with an amazing promotion during the Christmas season.
A camera captures the scenery behind a homeless man. A video projector projects the picture onto him. Live! Pedestrians get the impression that the homeless is invisible. His message: Dont ignore me!
Extensive regional and nationwide TV and press coverage and a sold-out issue of the homeless magazine fiftyfifty.
fiftyfifty Das Obdachlosenmagazin
Euro RSCG Düsseldorf
Felix Glauner, Torsten Pollmann, Florian Meimberg, Jean-Pierre Gregor, Till Köster