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fiftyfifty – Das Obdachlosenmagazin „Transparent Man“ / Digital media

fiftyfifty – Das Obdachlosenmagazin „Transparent Man“
fiftyfifty – Das Obdachlosenmagazin „Transparent Man“

Discipline: Communication

Discipline: Communication

The brief:
Sensitize the public and incite them to buy the homeless magazine “fiftyfifty“.
The solution:
Homeless people often feel like pedestrians look right through them. We visualize just that with an amazing promotion during the Christmas season.
The execution:
A camera captures the scenery behind a homeless man. A video projector projects the picture onto him. Live! Pedestrians get the impression that the homeless is invisible. His message: “Don’t ignore me!”
The result:
Extensive regional and nationwide TV and press coverage and a sold-out issue of the homeless magazine “fiftyfifty”.

Client / Manufacturer


fiftyfifty – Das Obdachlosenmagazin
Düsseldorf, Germany

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Euro RSCG Düsseldorf

Euro RSCG Düsseldorf
Düsseldorf, Germany

Felix Glauner, Torsten Pollmann, Florian Meimberg, Jean-Pierre Gregor, Till Köster