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The brief:
Sensitize the public and incite them to buy the homeless magazine fiftyfifty.
The solution:
Homeless people often feel like pedestrians look right through them. We visualize just that with an amazing promotion during the Christmas season.
The execution:
A camera captures the scenery behind a homeless man. A video projector projects the picture onto him. Live! Pedestrians get the impression that the homeless is invisible. His message: Dont ignore me!
The result:
Extensive regional and nationwide TV and press coverage and a sold-out issue of the homeless magazine fiftyfifty.
Euro RSCG Düsseldorf
Düsseldorf, Germany
Felix Glauner, Torsten Pollmann, Florian Meimberg, Jean-Pierre Gregor, Till Köster