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Troika Dialog has played a role in shaping Moscows modern financial world. Since the early 1990s, its been one of the leading investment banks in the country. To reflect on this development, the brand was scrutinized. A central idea emerged: a competitive brand in emerging markets needs heroes, leaders who guarantee security and take responsibility. The new 3D logo is constantly moving and so symbolizes continuous information exchange. Lines representing connections among levels of interaction and processes are combined with colored triangles which signify solutions for different client groups. The bold, dynamic design is used for all corporate communications.
Interbrand Zintzmeyer & Lux
Christoph Marti, Jens-Ole Kracht, Thomas Jauss, Iris Hänsch, Michaela Burger (Corporate Design) Nicola Stanisch, Anton Isenring, Daria Gouskova (Consulting)
Jens-Ole Kracht, Thomas Jauss, Iris Hänsch, Michaela Burger (Corporate Design), Anton Isenring (Consulting)