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Volkswagen2028.com / Webspecial


Discipline: Communication

Discipline: Communication

What will the world of driving feel like in 20 years? This complex question requires very human answers – both from VW and from the Flash website we designed to deliver them. So the site brings the present and the future together, using text, animation and a short film to show how VW engineers, designers and researchers are developing breakthrough answers to the question: “How will we drive?” It’s an elegant combination of lean-forward and lean-back scenarios, accompanied by a “digital butler”, and built to be human rather than sci-fi – to provoke, not just inform; to feel sticky, not slick.

Client / Manufacturer


Volkswagen AG
Wolfsburg, Germany

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argonauten G2 GmbH

argonauten G2 GmbH
– a member of Grey | G2 Group
Berlin, Germany

Jan Pautsch, Matthias Trick, Larissa Honsek, Tobias Richter, Jens Wettlaufer, Roland Schweighöfer