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What will the world of driving feel like in 20 years? This complex question requires very human answers both from VW and from the Flash website we designed to deliver them. So the site brings the present and the future together, using text, animation and a short film to show how VW engineers, designers and researchers are developing breakthrough answers to the question: How will we drive? Its an elegant combination of lean-forward and lean-back scenarios, accompanied by a digital butler, and built to be human rather than sci-fi to provoke, not just inform; to feel sticky, not slick.
argonauten G2 GmbH
a member of Grey | G2 Group
Jan Pautsch, Matthias Trick, Larissa Honsek, Tobias Richter, Jens Wettlaufer, Roland Schweighöfer