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The communications concept for Pfleiderer AGs trade fair presentation places central emphasis on the value-added for the customer: more than competence. The message is communicated visually and architecturally and is brought to life in a surprising manner at the trade fair stand. The dynamic design on the inclined surface stands for the companys openness and liveliness and shows the synergies between the various brand names marketed by Pfleiderer AG. The layout of the monoliths is so detailed that the quality of the wood panels the core product of all Pfleiderer brands is clearly recognizable.