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For Arctic Paper, EuropeŽs biggest manufacturer of FSC-certified paper (FSC = Forrest Stewardship Council), we make advertising for advertisers. The challenge: To wow a critical and saturated clientele and, at the same time, to promote the sustainable products of arctic paper without a wagging finger. We use pictures of melting glaciers in the Alps, which we took in the years 1998 and 2007. Also we interview glaciologists. The work is beautiful and sad at the same time. As booklet and art print our work is distributed to 16,000 addresses.
Björn Lux, Frank Wache, Wolfgang Greter, Nicole Klein