1/2 PROJECT / A new donation system

1/2 PROJECT is a non-profit campaign project aimed to make donation a part of everyday life. It redefines donation from the stereotype considering it a special event, to the act of sharing the little things from our daily lives. This will lead to our objective of lowering the entry barrier to donation. As a typical example, when a customer purchases a 1/2 PROJECT beverage – something that people unconsciously pick up without hesitation – the person gives away the half to the needy who receives the monetary value of the half, creating a new donation system.