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Creative goal:
Create an ad that communicates the product benefit of Sagrotan- Hygienespüler in a surprising and entertaining way.
Idea:
We dramatise that Sagrotan, a hygienic washing additive, makes even the dirtiest laundry completely germ-free. This is so effective that the laundry could easily be diverted from its intended use in most extreme situations.
Reckitt Benckiser Deutschland GmbH
Mannheim, Germany
Euro RSCG Düsseldorf
Düsseldorf, Germany
Felix Glauner, Ralph Aichem, Oliver Hilbring, Alexandros Antoniadis, Stefan Muhl, André Bastian
