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Sagrotan "OP" / Advertisement


Discipline: Communication

Discipline: Communication

Creative goal:
Create an ad that communicates the product benefit of “Sagrotan- Hygienespüler” in a surprising and entertaining way.
We dramatise that Sagrotan, a hygienic washing additive, makes even the dirtiest laundry completely germ-free. This is so effective that the laundry could easily be diverted from its intended use in most extreme situations.

Client / Manufacturer

Reckitt Benckiser Deutschland GmbH

Reckitt Benckiser Deutschland GmbH
Mannheim, Germany


Euro RSCG Düsseldorf

Euro RSCG Düsseldorf
Düsseldorf, Germany

Felix Glauner, Ralph Aichem, Oliver Hilbring, Alexandros Antoniadis, Stefan Muhl, André Bastian