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Sagrotan "OP" / Advertisement

Sagrotan
Sagrotan

Discipline: Communication

Discipline: Communication

Creative goal:
Create an ad that communicates the product benefit of “Sagrotan- Hygienespüler” in a surprising and entertaining way.
Idea:
We dramatise that Sagrotan, a hygienic washing additive, makes even the dirtiest laundry completely germ-free. This is so effective that the laundry could easily be diverted from its intended use in most extreme situations.

Client / Manufacturer

Reckitt Benckiser Deutschland

Reckitt Benckiser Deutschland GmbH
Mannheim, Germany

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Design

Euro RSCG Düsseldorf

Euro RSCG Düsseldorf
Düsseldorf, Germany

Felix Glauner, Ralph Aichem, Oliver Hilbring, Alexandros Antoniadis, Stefan Muhl, André Bastian

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