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The merger of Walter, Titex and Prototyp united more than three decades of experience in the tool industry into a strong brand with a visible presence. The new Walter AG needed to develop a new brand position, communication strategy and corporate design. Under the umbrella brand Walter, the three companies charted a new, global position. The logo symbolizes the past of the three companies; design and communication elements illustrate the precision, strength and innovative spirit with which the new brand distinguishes itself from the competition.
Gion-Men Krügel-Hanna, Jens Grefen, Mohamed Toutoungi (Corporate Design), Felix Stöckle, Oliver Hopf, Jennifer Krügel-Hanna (Consulting)