Schindler / Corporate design

The global market for elevators and escalators is marked by a competitive struggle among producers of technically similar products. Schindler’s new brand identity, recognized as a benchmark in the industry, reflects the company’s business strategy with a striking collection of images. Pictures of the brand at work convey Schindler as the urban mobility provider: reliable, moving and trailblazing. Key to the brand’s visual appearance is the use of bright, white and red to colorfully support pictures of elevators and escalators featuring people on the move. A surprising touch is added to each picture creating a unique message.