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The global market for elevators and escalators is marked by a competitive struggle among producers of technically similar products. Schindlers new brand identity, recognized as a benchmark in the industry, reflects the companys business strategy with a striking collection of images. Pictures of the brand at work convey Schindler as the urban mobility provider: reliable, moving and trailblazing. Key to the brands visual appearance is the use of bright, white and red to colorfully support pictures of elevators and escalators featuring people on the move. A surprising touch is added to each picture creating a unique message.
Schindler Management Ltd.
Andreas Rotzler, Jürgen Kaske, Martina Gees, Christoph Stalder, Janina Berger (Corporate Design), Gernot Honsel, Anton Isenring, Dr. Ulrike Grein, Svend Janssen (Consulting)