Sign up for
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
The global market for elevators and escalators is marked by a competitive struggle among producers of technically similar products. Schindlers new brand identity, recognized as a benchmark in the industry, reflects the companys business strategy with a striking collection of images. Pictures of the brand at work convey Schindler as the urban mobility provider: reliable, moving and trailblazing. Key to the brands visual appearance is the use of bright, white and red to colorfully support pictures of elevators and escalators featuring people on the move. A surprising touch is added to each picture creating a unique message.
Schindler Management Ltd.
Andreas Rotzler, Jürgen Kaske, Martina Gees, Christoph Stalder, Janina Berger (Corporate Design), Gernot Honsel, Anton Isenring, Dr. Ulrike Grein, Svend Janssen (Consulting)