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Schindler / Corporate design


Discipline: Communication

Discipline: Communication

The global market for elevators and escalators is marked by a competitive struggle among producers of technically similar products. Schindler’s new brand identity, recognized as a benchmark in the industry, reflects the company’s business strategy with a striking collection of images. Pictures of the brand at work convey Schindler as the urban mobility provider: reliable, moving and trailblazing. Key to the brand’s visual appearance is the use of bright, white and red to colorfully support pictures of elevators and escalators featuring people on the move. A surprising touch is added to each picture creating a unique message.

Client / Manufacturer

Schindler Management Ltd.

Schindler Management Ltd.
Ebikon, Switzerland



Interbrand Zürich
Zürich, Switzerland

Andreas Rotzler, Jürgen Kaske, Martina Gees, Christoph Stalder, Janina Berger (Corporate Design), Gernot Honsel, Anton Isenring, Dr. Ulrike Grein, Svend Janssen (Consulting)

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