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The Philips Online-Shop is a flagship experience: a complete consumer lifestyle product catalog with value added purchasing tools and a shopping experience that answers the demanding needs of users. The site reduces click counts via a robust visual navigation tool on the homepage, which quickly navigates users to the product they are looking for. Product advisor tools select products based on user needs, while the compare tool can be used to highlight the features that are different across selected products. Since the first site launched, Net Promoter Scores are up across all countries, with one employee store registering a 30 point increase.
