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Holding a mirror up to corporate fashion is a good way to reflect on a company's experiences as it changes from within and externally. Everyday 240,000 Deutsche Telekom employees wear clothing that sports the brand they work for. In the course of developing a new brand identity, a new corporate fashion line was created for service technicians, shop personnel and trade fairs. The dynamic and competent profile of the company is portrayed by a modern and innovative CI which supports the brand promise Life is for sharing. A wardrobe system makes it possible for employees to select and combine different pieces of clothing from the collection.
Deutsche Telekom AG
Marc T. Bernauer, Nina Oswald, Jana Haserodt
GMK by pepper Consulting GmbH
Guido Maria Kretschmar, Sabine Hülsbusch