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MorphoSys owes its success to HuCAL GOLD, its proprietary antibody library. The color gold represents technological leadership, while at the same time making the report visually unique within the industry. The journey From technology to product is impressively illustrated on the cover page with a hot foil stamping finish. The stamped Y symbolises the human antibody target molecule and guides the reader elegantly into the report. The use of colored backgrounds, illustrations and photographs gives a special feel to the dividing pages of this report and serves as a unique way of presenting the key topic.
Martinsried / Planegg, Germany
3st kommunikation GmbH
Astrid Baumann, Marcel Teine